Why some referrals never close

Unfortunately, not all leads will close – a fee will not be earned from every referral placed. There are a variety of reasons why a lead may not be successful:

• The customer may be working with another broker, or another salesperson within that same firm (which is why it is imperative that GR be contacted as soon as possible). Most real estate agencies are willing to accept referrals and to pay GR a part of their commission earned for leads that they do not already have. On the other hand, they are not willing to pay a fee for a lead that they are working with prior to GR's call.
  
  
• The prospect may be only "shopping." It is possible that they have not totally decided to move and are just in the process of gathering information.
  
  
• The customer may decide to rent rather than buy (GR does not typically receive referral fees from rentals).
  
  
• The customer may have unrealistic expectations. It's possible that the broker may not be able to locate a property at a price and on terms that are acceptable to the customer, the broker may not be able to sell their home under acceptable terms or the customer may buy or sell "By Owner."
  
  
• The assigned broker may not be able to make the sale. While GR tries to work with only proven professionals, even the best real estate broker will not close every sale.