Where Do I Find Leads?

Modified on Thu, 06 Oct 2022 at 04:48 PM

A "lead" or "referral" is, very simply, a prospective buyer or seller whom you place through our system. While there are hundreds of sources of referral leads, some of the more common sources are:

Your past customers and clients, if you were ever actively involved in the real estate industry.
Your own personal buying and selling of real estate. If you are ever involved in a real estate transaction in which a commission is paid, remember to refer yourself.
Relatives, friends, neighbors and acquaintances of yours and of your family.
Business associates who work with you or your family.
Organizations: Church, social clubs or gatherings, school functions, bowling
leagues, sports groups, children's activities and other organizations.
Direct promotion for referrals

Summarized below is a historical analysis of referral lead sources: Friends (26.8%), Relatives (23.6%), Co-workers (8.6%), Past customers (7.4%) and Personal real estate transactions (16.8%).

We have developed marketing tools (printed as well as electronic) to help you market your services to each of these primary referral sources.

It is important to know that a referral can be from anywhere to anywhere. Members are not limited to real estate leads in their own state. In addition to coverage in all fifty states, GR is also involved in placing referral leads in some foreign countries. GR is qualified and licensed to handle leads and its members can earn commissions from buyers and sellers anywhere. A friend or relative moving from Florida to New York will qualify as two referral leads. GR will place them with a qualified broker in Florida to list their home and will have a New York broker help them purchase a new residence. After each closing the referral agent involved earns a commission.

The majority of leads are buyers or sellers of single-family housing, but new construction, condominiums and commercial property also qualify as a referral. Vacant land, undeveloped lots (usually in vacation-resort locations) and time-share units typically do not qualify as referrals. Should there be any question the referral agent simply needs to check with GR to determine what qualifies as a referral.

Remember, one in seven families move each year, so the odds are in your favor!